Audience: A community of readers interested in diverse, contemporary literature who value visual aesthetics and structured social engagement.

Responsibilities: Selecting the bi-monthly book titles, designing cohesive visual identities, and developing primarily digital promotional materials.

Problem Solved: To address a gap in monthly title awareness, I developed promotional materials that concisely communicate each selection’s title image, author, and synopsis.

Timeline: Every other month (recurring bi-monthly series)

Tools: Canva for layout design, typography, and asset consistency

Strategies: Visual Continuity

Project Overview

As the host and lead organizer for the TAP-SD Book Club from September 2024 to July 2025, I was responsible for creating the bi-monthly literary series. The goal was to increase engagement among young professionals in San Diego by pairing high-quality contemporary literature, specifically focused on Asian American and Taiwanese narratives, with a visually compelling brand identity. My role spanned from selecting titles and designing all promotional assets in Canva to managing the physical logistics of the live events.

To create a cohesive feel for the book club, I developed a consistent design language for our promotional flyers. Each selection (such as Stay True, Green Island, and Interior Chinatown) was given a distinct color palette and layout that reflected the book’s unique tone while maintaining a recognizable TAP-SD brand.