I worked with WeConcile, an early-stage, product-focused start-up that developed a relationship therapy app designed to help couples strengthen their connection. I collaborated closely with the founders and contributed deliverables such as competititve analysis, research, sketches, wireframes, and a prototype.

OVERVIEW

An established therapeutic relationship app brought me on increase user engagement through an in-app community. The company wanted some competitive analysis done prior to the start of designing.

TIMELINE

February 2023-March 2023

SKILLS

  • Competitive Analysis

  • Sketching

  • Wireframing

  • Iterating

  • Typography

  • Icons

  • Style Guide and Colors

  • Prototyping

  • Communication and collaboration


TOOLS

  • Figma

  • Figjam

For this project, I collaborated with three other UX Designers to create the in-app community feature for an early-stage start up called WeConcile. During this project, I had weekly meetings with the client, the Founders and CEO of the company, and provided competitive analysis, research, sketches, wireframes, and a prototype.

Pros:

  • Different groups separated by #’s

  • Invitation needed to join communities (Only those who are added/invited can join via invite link)

  • Groups can set their own expectations for members will interact (agreements listed) 

  • Users get a notifications when others respond to a post

  • Login required 

  • Can change user name

  • Multiple options for “reactions” to post

COMPETITIVE ANALYSIS

Pros:

  • User ID can be a nickname

  • Users can vote ↑↓ and respond to a response

  • Open discussion

    • Responses have a good amount of helpful advice, follow-up questions, and personal opinions regarding the topic/question posted

  • Option to filter post topics

    • Dating, breakups, relationships, non-romantic

Cons:

  • No invitation needed to join communities

  • Anyone can post/comment

  • User ID can be a nickname

  • No age restriction

  • No login required to view/read

Slack

Reddit

Upon confirmation with client on chosen direction, I started putting together some sketches. These are the cumulation of designs that my group of 3 and I came up with. The green is the annotations added on after coming together to discuss and compare ideas.

This is the flow that would work starting from the established product homepage to the in-app community screen.

These are some designs that would work for the expanded thread.

SKETCHES

USER FLOW

TYPOGRAPHY, COLORS & MORE

ITERATIONS

Before

After

Having the filters expanded with multiple colors sends the message to users to spend their time filter, whereas the message that I wanted to convey is to spend more than posting, hence the addition of “Create a post” and moving the filter option lower down the page.

Prototype

Prototype

TAKEAWAYS

This project was my second experience collaborating with a team of UX designers, and it was a pivotal moment in my growth as a designer. I made it a priority to connect regularly with my teammates, aligning our goals and keeping the project moving forward smoothly.

I actively prioritized clear and consistent communication — sharing ideas early, asking strategic questions, and syncing with the team before every client call. This approach not only kept us fully aligned but also strengthened my confidence in presenting and defending our design decisions.

This project reinforced a key lesson: exceptional design isn’t just about creating solutions; it’s about cultivating deliberate collaboration practices that drive meaningful results for both the team and the client.